The CEO of Boeing Company says his company is no longer an aircraft manufacturer; it has become a systems integrator. Nike famously does not own any shoe factory; it concentrates on marketing and R&D. Mercedes-Benz doesn't build its own E Class cars; the Magna Corporation does the work, including final assembly. IBM has become a computer company that doesn't really make its computers; its partner network makes them.

Outsourcing has certainly taken the business world by storm. A survey in the West shows that 73 percent currently outsource at least one function, and 13 percent are considering it. Outsourcing of multiple functions is most prevalent among companies with more than $1 billion in annual revenues. Outsourcing is not limited to big companies either. Until recently, most small businesses didn't even consider outsourcing. But in recent years, several industries have emerged to provide outsourcing services to small businesses - even for activities like payroll and human resources. One observer even declared "the end of overhead."

That might be too extreme, but CEOs the world over are cer

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