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ing an adaptive enterprise. If old-style P&G was all about "batch" processes, with long manufacturing runs that placed product in inventory, then the new P&G was about moving closer to a produce-to-demand system.
Aspiring to become adaptive. Several years ago, P&G executives took a three-day whirlwind trip to several organizations, meeting with researchers and consultants, to discover recent innovations in supply chain management.
One of those organizations was BiosGroup, a consulting and software development company that solves complicated business problems with new science. John Lewis, then vice-president of logistics for P&G before retiring two years ago, admired the book, At Home in the Universe, written by BiosGroup co-founder Stuart Kauffman. In it, Kauffman discusses the underlying principles of self-organization that operate within the seemingly near-chaotic biological world and speculates on the ways they could be applied to other worlds.
BiosGroup approaches supply chains as complex adaptive systems and does cutting-edge work in adaptive theory. One of its specialties was creating computer models to demonstrate how businesses mimic the self-organization of nature, analyzing the impact of different stimuli on those models, and recommending strategy shifts to increase corporate efficiency.
With rapid changes in P&G's environment, challenging management to be smarter, faster, and more efficient, the company saw the ne
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