When sales are down, and cash flow is poor, companies naturally look to trim expenses. The first areas to be cut are training and marketing. On the surface, this makes sense. After all, to stay in business, you have to pay the rent, the utilities, and the telephone bill. Employees will not work without a paycheck. To continue making your product, you have to buy raw materials-you simply don't have a choice. Marketing and training expenses seem easier to cut. You save a lot of money by not running your ads this month. And do your employees really need to attend that out-of-town seminar on stress reduction?

Your instinct is to view adverti

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