Extensive and accurate market research is essential to the ultimate success of your product or service in China. But how do you conduct research, given that much of the information that you can easily obtain in other Asian countries is not readily available in China?

    You can do what the Schmidt Group did: obtain the information yourself. The German group, which sells medical electronics, industrial supplies, and telecoms equipment, has been doing business in China for 15 years. It has developed an extensive database of customers, potential customers, and competitors from market survey reports, carried out by Schmidt research staff and updated annually.

    The first task of all new Schmidt compan

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