By Randy Sikora
Owner/Director, Twister Gymnastics Boca Raton, Inc.
What is marketing?
By definition, it is the activities such as advertising, packaging, and selling involved in transferring goods or services from the producer to the consumer. When most people think of marketing, they think of advertising卬ewspaper ads, TV commercials, mail pieces, etc. I believe that the packaging of our product/service is far more important than any print advertising.
What is your package?
First, the largest box our product/service is contained in is the building. Is the outside of your gym appealing, in the right location, and easy to find? Is the inside of your gym clean, bright, customer-friendly, fresh smelling? Is the gym layout attractive and functional?
Are the equipment, mats and carpet in good condition? As you can see, I am focusing on the physical appearance of the facility. The reason is simple; your typical customer cares more about the cleanliness of your gym than how many trophies you have on the wall.
Where do your customers come from?
Over 85% of our customers come from word of mouth (WOM) marketing. Therefore, we should focus the majority of our marketing efforts on our current customer. They will sell your products/ services for[1] [2] [3] [4] [5] [6] 下一页
关键词：Gym Marketing
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