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es generally are staging several smaller events rather than one or two big ones. One of the most popular types, he notes, is the event that touches on several corporate disciplines, such as training, incentives, and recognition.
Events open up all sorts of possibilities for an organization. For example, most companies, unlike people, like to get older. They celebrate major milestones with a splash, demonstrating that age is a symbol of strength and security in an otherwise unpredictable marketplace. Also, corporate anniversaries boost worker morale by creating a sense of security.
To make sure that your event hits the target, leave nothing to chance. The elements of a successful event include the venue, transportation, and entertainment - plus innovation and imagination. Most important, every aspect of the event must support the objectives you have set.
One sure way to delight the attendees at an event is to provide a constant stream of surprises. As one professional event planner warns: "If they leave early, they'll definitely miss something."
A group that got more than its share of surprises gathered recently at the Four Seasons Resort. What better place than the Four Seasons to have a dinner where every course brought with it a new season? Appetizers were served during spring, as the room was aglow in pink lights highlighted by cherry blossoms. Bright yellow lights depicted summer. Trees emblazoned in rust and orange surrounded the room in the autumn, a
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