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nd leaves fell onto the tables. Then, during dessert, the group was immersed in winter with snow falling in the ballroom. People were so amazed they jumped to their feet for a standing ovation with every change of season.
Planning an event. There's no single right way to stage an event, but the following points provide a general idea of what should be covered.
· Clearly define your company's objectives. Make sure each corporate event has a mission. Is your goal to impress someone, such as a group of big customers? Or is the event being held to build morale among employees? To honor your top achievers? Introduce a new product? Celebrate meeting a goal? Encourage teambuilding? Are you counting on the event to be the highlight of an occasion, such as a sales meeting or a grand opening? Objectives should be specific and measurable.
· Determine the budget. How much money do you want to spend on the event? Be as detailed as possible.
· Define your audience. Is the event being held for your employees, your dealers, or your customers? Is the audience predominately male or female, married or single? What is the financial status of the group? Are you planning to invite spouses and significant others?
· Take into account any transportation concerns. Unless the event is just for people at c
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