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Use Events Creatively without Busting the Budget
http://market.caneb.com/ 时间:2005-11-30 点击数:   电子商务模式[营销]频道 

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rved. It's a good idea to call clients who have recently used the planner's services and whose event was similar to yours in size and scope.

Communicate your objectives to the planner. The event planner must understand what your company is and why you are having this event. Describe the kind of people who will be attending. Are they very important people? Lower-level management? Are they an active group or sedate? What is the average age of the attendees?

Look for specifics in a proposal, not flowery descriptions. A good proposal should include detailed information, such as the capacity of the venue, how many tables will be used, and the elements that will comprise the entertainment. For example, instead of stating that "You'll be blinded by hues of patriotic colors," it should say that there will be 400 red balloons, 400 white balloons, and 400 blue balloons released at one-minute intervals.

The challenge of going overseas. When interviewing event planners for your project, you might ask some of the following questions:

How long has your company been in business? How many years of experience do you have in planning special events? Do you have photos documenting your work?

Can you be reached on weekends and after hours?

Are you fully staffed? How many employees do you have? Who will be the contact people for my event? Which ones will be on-site during my event?

What is your schedule of payments?

Which profe

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作者:Andrea G… 文章来源:世界经理人网站
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