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Use Events Creatively without Busting the Budget
http://market.caneb.com/ 时间:2005-11-30 点击数:   电子商务模式[营销]频道 

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ssional organizations do you belong to? Have you received any awards or other recognition for the events you've planned in the past?

If your event is being held in an international locale, there is one hard-and-fast rule: Don't go it alone. To start, there are usually two types of service organizations that can provide you with information about any country. The national tourist offices of many foreign countries are staffed with events specialists. Some countries also have convention and visitors bureaus that promote particular cities as destinations.

Another good source of information is the Internet. One helpful European travel Web Site is www.goeurope.com.

If you are counting on having an event planner to help you, look for one who has experience planning international programs in the target destination. These people have the local contacts and expertise to help you plan a successful program.

In planning an overseas event, you can make it interesting by incorporating local culture into it. For example, a Houston, Texas telecommunications company kicked off its meeting in Alberta, Canada, with a backwoods party. The ballroom of the Banff Springs Hotel, where the group was staying, was filled with freshly-cut pine trees and stumps that served as chairs.

Costumes were left in people's hotel rooms so they could dress up as various wilderness characters. Shots of Yukon Jack (Canadian liquor) or Canada Dry ginger ale were served in glasses designed and h

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作者:Andrea G… 文章来源:世界经理人网站
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