您现在的位置: 电子商务模式 >> 电子商务营销 >> [EB营销]正文  显示方式: 

Doing the Right Thing All the Time Is a Potent Sales Strategy
http://market.caneb.com/ 时间:2005-11-29 点击数:   电子商务模式[营销]频道 

今日不可不关注的电子商务营销视点:

H&C Tool Supply entered bids, Cowgill suspected that the customer entered false bids to drive down the price. Suppliers that participated in the auction in good faith were unaware that the customer manipulated the process.

"There's no policing mechanism in this situation," says Cowgill. "We think there must be someone to step in and write a code of ethics."

Hoppock recently discovered a vendor selling products direct to one of General Industrial Tool & Supply's customers. When she confronted the vendor, he said it wasn't the company's normal policy to go direct, but admitted doing so with this customer.

"If there's a circumstance where the customer needs to go direct to the manufacturer for some reason, the manufacturer should stand their ground and say, 'We sell through distribution.' If the customer insists on buying direct, it's the manufacturer's responsibility to involve the distributor by compensating them somehow," Hoppock says.

Suggesting that it's not your policy to act in a certain way but going against that policy anyway is like saying you're not in the habit of cheating on your spouse, but you'll make an exception just this once.

"Our core suppliers are more important to me than any single customer because they can earn me more money than any single customer," Hoppock says. "I would hope that suppliers would look at us the same way."

Sales organizations face tough business decisions every day. Some are tough to solve; others

上一页  [1] [2] [3] [4] [5] [6] 下一页  


关键词:品牌,营销
阅读本站更多关于:“Doing the Right Thing All the Time Is a Potent Sales Strategy”的文章>>>>
作者:Richard … 文章来源:世界经理人网站
[EB营销]录入:北极星    责任编辑:北极星 

  • 上一篇[EB营销]:

  • 下一篇[EB营销]:
  •   窄告信息
    电子商务辩论台
    网友评论:(只显示最新10条。评论内容只代表网友观点,与本站立场无关!)
    电子商务模式网站(www.CanEb.com)版权与免责声明:
    ① 本网转载其他媒体、网站文章是为传播更多的信息,此类文章不代表本网观点,也不对其真实性负责,本网不承担此类文章侵权行为的连带责任。
    ② 在本网论坛(BBS)博客(Blog)网络硬盘(WebDisk)上发表言论或上传、收藏文件者,责任自负。
    ③ 如您因版权等问题需要与本网联络,请在30日内联系 caneb_com@yahoo.com.cn
    ④ 凡本网原创文章(包括论坛、博客等),欢迎转载,但务必注明来自本网,且需注明引用网址。
    焦点图片
    今日博客
    电子商务模式网站意见反馈留言板